Patients are getting smarter about their choices. When information is readily available through social media posts, internet searches, and comparison sites, it comes as no surprise that people are beginning to investigate the best solution to their problems. This is especially true within the realm of healthcare.
Many hospital executives are aware that the patient experience is not just a fad, especially due to the importance of HCAHPS scores for hospital reimbursement. However, while the patient experience is extremely important, how does a hospital go about attracting patients in the first place?
While quality of care, empathy, and positive yelp reviews, all contribute to patient loyalty and referrals, many patients are also looking for healthcare providers that leverage the most cutting edge technology.
To many, this signifies that a hospital is truly putting their patients first. By investing in new ways to treat diseases, perform surgeries, and coordinate various hospital providers, hospitals are proving to patients that they want to not only improve the patient experience, but also improve patient outcomes.
“Hospitals in the same areas are inevitably competing with each other for the same patient population”, stated Shawn Lemerise, VP of Business Development at CipherHealth. “Executives should be embracing health technology to not only attract patients, but to also prove that their providers are striving to take care of their communities.”
Cutting edge technology doesn’t need to be complicated or expensive. It should have a proven track record for safety and improvements while ensuring patients feel comfortable in their care. Using tools such as iPads for rounding can signal to patients that the hospital has invested in infrastructure that won’t allow patient needs to go unmet. However, even better than simply implementing technology, providers should take the time to explain to patients the importance and purpose of the tools or platforms.
As healthcare continues to evolve, hospitals will want to not only differentiate themselves in the way they care for the patient, but how the patient perceives that care. To see more of what makes a difference to patients, check out this article on how to achieve higher patient satisfaction.